The CityHero Card Program, previously Pasadena.com VIP Card, is designed to benefit local employees, residents, and visitors by providing all day - every day savings while increasing economic vitality within the City of Pasadena.

2008 CityHero Card $20

Program Description
The CityHero Card will provide instant savings at time of purchase with more than 100 local businesses including shopping, restaurants, services and entertainment venues. The CityHero Card will be distributed to 30,000 plus local employees and members of local non-profit organizations. Local merchants who participate will benefit not only from use by the thousands of CityHero Card holders, but will receive Internet exposure from their company's listing on Pasadena.COM's website. The CityHero Card is an Offline and Online based opportunities program that leverages the high visibility of Pasadena.COM, and CityHero Card's frequent use by Card holders.

Card Holder Benefits

• Instant savings at more than 100, and growing, local and regional merchants.
• Access to online services at discounted prices for registered card holders.
• Free services to help you locate discount and quality services in Pasadena.
• Card is valid for the entire calendar year

Merchant/Retailer Benefits

• Strengthen customer relationships
• Unlimited exposure from Pasadena.COM website.
• Increased business revenue
• Low cost to start in program
• Supports vital community organizations
• Free Company's product/service description included on Website.